She’s Independent

Creating a more equitable, empowered future for women.

Positioning Strategy
Brand Framework
Visual Identity
Website Design
Marketing Strategy

Together we're stronger

She’s Independent Investments is a women-first angel investing membership community using tools, education and mentorship to make investing work better for more people and change power dynamics and close the gender equity gaps in funding.

A brand as dynamic as its members

We built a brand that matched the energy of the She’s Independent founder, Natalie Levy, and the passionate, inspiring members and founders that comprised the She’s Independent ecosystem.

The visual cues reference investing and tech, but depart from expected design of the finance world and instead take on a more bold and powerful aesthetic. And the brand’s tone of voice is approachable, optimistic, empowering, and knowledgeable.

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