For the love of the craft.
Sarah Meyer is a craft-obsessed stationer that brings couples’ weddings to life through paper by taking a big-picture, personalized approach to design and a hands-on, end-to-end approach to production.
Combining what makes Sarah’s background, approach to stationery design, and process unique with her target couple’s pain points, desires, and mindset, we refined her Brand Framework and messaging to build trust and inspire action.
We wove empathy and authority through her website, social media, and sales process, leading with what was important to Sarah – collaboration, transparency, craft, and quality.
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