Preserving connections in North Carolina’s Yadkin Valley.
Klondike Cabins is a secluded escape in the Yadkin Valley of North Carolina that offers a step back in time to find a slower, more present experience of togetherness and preserve connection with history, nature, and each other.
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These original 1920’s log cabins have stories and memories woven into each groove, each hearth, each piece of art. We listened to those stories to build a brand that honored the rich history of the property while adding modern elements that welcome today’s travelers.
Using the original logo from the property’s days as a dairy farm, we built a visual vernacular that balanced heritage and hospitality. Colors that invited guests deeper into nature, a modernized typeface inspired by the original logo, and a secondary logo system that allowed for a fresh identity on marketing and operating collateral.
Centering the three guest personas, we operationalized the brand from pre-arrival to departure to ensure the brand purpose of Preserving Connections was present at every point along their journey, breathing consideration and ease into the experience for the guests.
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